Sorry for the wait; SoIndustry.com, an industry-focused broadcasting tool with a mission statement to ‘help you to keep in touch with your industry’, is the product that has been in an extended stealth development period here at Web Appropriate - but it’s now live in a private beta, and you can register an account right now.

SoIndustry Landing Page

SoIndustry takes inspiration from existing social web applications & micro-blogging services (as first outlined in the Web Appropriate ‘About’ page many, many months ago) mixes in concepts which I’ve really wanted to see on the Web, refines previously existing user interactions, and pitches/wraps-up/packages it all in a way that isn’t available anywhere else.

There’s so much more that could be said here, but the site itself will do a better job and it would be fantastic to have you registered and using the service and giving real feedback, rather than just reading about SoIndustry. If you’ve already signed-up, we’ll be activating your account asap. If you know someone already using SoIndustry, they can send you a beta invitation with which you can jump the queue.

The Web Appropriate Blog will be used for posting information about running a UK web startup, so please stay tuned, or subscribe to the RSS feed, if you haven’t done so already.