If you’ve been planning a new Web app or business and you haven’t launched yet, you’ll want to check out the latest blog post from Evan Williams, founder of Twitter, Blogger & Odeo. Will it fly? proposes a quick, straightforward approach to analysing your latest idea(s);

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A single blog post is unlikely to change a budding founder’s aspirations, but Evan William’s post may make you view your idea from the viewpoint of a successful Web entrepreneur, and that’s got to be worth a few minutes of your time.

Although I don’t use it much due to the fact that I can see it becoming hugely time consuming, I think Evan Willam’s latest business, Twitter, is great product. It’s relatively simple in functionality, proposes some great new opportunities for social interaction (micro-blogging, followers etc), and I’ve been consistently returning to it for inspiration. I’m fascinated with the idea of taking a unique concept straight to the Web with the minimum of cash injection and proving it’s usefulness (if not profitability) right from the offset. Twitter is a great example of this approach (despite the necessary SMS integration it required).